It is a truth universally acknowledged that a modern and smart entrepreneur in possession of good business sense and in pursuit of profitability in today’s digital market place must have a website. And yet, there are still SMEs and large corporates who still feel that a website is not important for their business. at all. If you own a small or medium enterprise in Zimbabwe and your business does not have a website, you are in the right place. This article is meant to bring out the folly of your actions. A website is very important for any business that seeks to not just survive but thrive. Here’s why;
Not only are you invisible, but you are leaving money on the table. There is no doubt about it, you are letting go of thousands of potential revenue every month. Every day in Zimbabwe alone a potential seven million customers go online to search for services that they need right at that moment. Previously we posted a quote on our social media pages , that stated that not having an online presence was like opening a business and not telling anyone. Consider this scenario, we are fast approaching Mother’s Day, and many people in Zimbabwe will be searching on Google and other search engines for ideas on presents. Perhaps some will search for valentines cakes? As a cake baker would you show up and provide these online customers with the means to solve their problem. A website would definitely showcase past cakes you have made, prices, reviews from happy clients as well as information on how to contact you and place an order. Do you then see how a website can help you engage with the right clients at the exact moment when they need your services? A website is the door way to the online world. Will you keep this door closed in light of all the opportunities out there? A website is a 24/7 sales tool that will work to convert customers and increase your revenue. Need more convincing? Read on.
Brick and mortar premises will only ensure that you serve only the people within your vicinity. A website on the other hand grants you access to a wider audience. You can have access to people in the next town, city, across an entire nation and if your product can be shipped or offered online then even national borders are removed. But you don’t have a website and so in essence you are denying your business the potential to serve across the constraints of a physical location.
We have touched on the potential for revenue through the online market place and we have sailed through the potential for growth past geographical limitations. After contemplating these benefits imagine if your competition has access to these benefits. Their business would grow in leap and bounds while yours stayed stagnant. An online presence also helps you compete with established industry giants on a more equal footing than offline where they tend to dazzle with their resources, A website is just as important as your physical facilities. It is your piece of real estate on the World Wide Web representing an opportunity to brand and get online customers engaging with your business with ease and convenience.
We do hope that we have thoroughly convinced you on the importance of getting a website for your business whether it’s just starting, small or established. A good website will serve your business well.
Make sure to contact the experts, Reset Digital Consultancy for reliable and affordable website development and design services in Zimbabwe.
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